gilroys.ie · prepared for Gilroys Green Energy only

Seven of your own pages compete for "solar panels kerry." Mayo, twenty times the size, has none

This review is about who your website brings in. The business itself has real proof behind it: trading since 2011, 190 sites linking in, a genuine Kerry GAA sponsorship, and decades of real installs documented in a 30-plus post project blog. Your home search, "solar panels kerry," already brings in the majority of your traffic, split across seven different pages instead of held by one. It's all detailed below, with what to do about each one.

"Solar panels kerry" traffic share
83%
Your dominant, already-working search.
Pages competing for that phrase
7
Homepage, dedicated page, and five more.
"Solar panels mayo"
73rd
3,600 searches a month, no dedicated page.
Visible heading on the homepage
Hidden
Real H1 exists, but hidden from human visitors.
01 The rankings

A real win, spread thinner than it needs to be

53 searches are tracked against this site. "Solar panels kerry" alone accounts for the vast majority of the 105 monthly visits, split across seven separate pages that all currently target it.

What people GooglePeople / monthYour situation
solar panels kerry170Your dominant search, 87 combined visits, spread across 7 live pages.Top
gilroy (your name)1401st, 18 visits.1st
solar panels mayo3.6K73rd, from the homepage alone. No dedicated page.73rd
pv solar panels59027th, from the residential PV page. 0 visits.27th
photovoltaic panels72047th, same page. 0 visits.47th
solar panels tipperary21078th, from the homepage. 0 visits.78th

Kerry proves the site can win a real search outright. The same discipline hasn't been applied anywhere else: Mayo, worth over 20 times the search volume of your own county, has no page of its own at all.

Bottom line: Kerry works. It's just doing the job of seven pages instead of one.
02 The specifics

Three things holding the numbers back

The site's real project history and community ties are already doing their job. These are the structural issues underneath them.

Duplicate
Seven live pages compete for the identical Kerry search
The homepage, /solar-panels-in-kerry/, /commercial-pv-panel-installation-in-tralee-co-kerry/, /residential-pv-panels/, /map-of-our-installs/ and /book-appointment/ are all live and all currently ranking for "solar panels kerry." Google splits credit across all seven instead of trusting one.
Missing
No page targets Mayo, over 20 times the size of your own county term
"Solar panels mayo" is 3,600 searches a month. Only the homepage makes a weak, unranked attempt at it. There's no page built the way the Kerry page was.
Hidden
The homepage's main heading is invisible to visitors
A real H1 exists in the page's code ("Gilroys Green Energy - Solar Panels and Energy Solutions in Kerry"), but it's hidden from view using a common accessibility technique, meaning no human visitor actually sees a main heading on the homepage.
Worth noticing

This is not a design problem, it is steady monthly work. The Kerry search already proves the model. Consolidating it into one strong page and repeating that discipline for Mayo is the direct path to more of what's already working.

Bottom line: Kerry is proof the approach works. Mayo is the same opportunity, twenty times over, still untouched.
03 Done for you

The fixes, already written out

Each fix below is ready to hand to whoever manages the site.

Fix 1 · Your Mayo page's Google listing, ready to use
Modelled directly on the approach that already works for Kerry.
Currently
gilroys.ie/ (homepage only)
Gilroy's Green Energy - PV panels and all your energy solutions
No dedicated Mayo content or page anywhere on the site.
What to build
gilroys.ie/solar-panels-in-mayo/
Solar Panels Mayo | Gilroy's Green Energy
SEAI-registered solar PV installation across Mayo. Real project photos, free consultation.
Fix 2 · Consolidate the Kerry pages
One strong page beats seven competing ones.
Keep /solar-panels-in-kerry/ → owner: adjust /residential-pv-panels/, /map-of-our-installs/, /book-appointment/ and the commercial Tralee page so they stop directly targeting the identical phrase
Homepage H1 → owner: make the existing heading text visible, it's currently hidden from view
Fix 3 · The remaining quick fixes
Small, checkable, no design work involved.
/residential-pv-panels/ , this page also targets "pv solar panels" (590/mo) and "photovoltaic panels" (720/mo), both unranked, worth sharpening once Kerry is consolidated
04 The plan

What to do and when

Start at the top. The bottom block is the new-county work that should move the numbers most.

Today
about 15 minutes total
Make the homepage H1 visible.
10 min
List the five secondary pages currently targeting "solar panels kerry."
5 min
This week
about half a day
Adjust the five secondary pages so they stop competing with the Kerry page, per Fix 2.
3 hrs
Sharpen /residential-pv-panels/ toward its own real searches.
1 hr
This month
the growth work
Build the Mayo page. 3,600 searches a month, the single largest opportunity found in this review.
half day
Build a Tipperary page using the same approach once Mayo is live.
half day
05 What it adds up to

Run your own numbers on it

The searches in this report add up to

5,120 searches every month across the searches above.

Around 105 visits a month currently arriving, almost all from Kerry alone.

One real ranking, currently split across seven of your own pages.

Mayo, pv solar panels, photovoltaic panels and Tipperary together add up to 5,120 people a month searching for exactly what Gilroys Green Energy does, and almost none of it currently reaches you. You know how many of those searches turn into a job for you, and what a job is worth. That's the sum worth doing on your side.

Bottom line: One county proves the approach works. The next county is twenty times bigger and still untouched.
Why sooner beats later

Your tracked keyword count is still growing month over month, which means Google is actively re-evaluating this site right now. Consolidating Kerry and adding Mayo while that's happening gets the benefit faster than waiting for the next crawl cycle.

Whether you tackle this yourself or hand it to someone else
I'm happy to spend 15 minutes walking you through the report so you know which changes will actually move the needle first. Bring whoever manages your website if you like, and if you want, we'll put the first fixes live while we're on. You keep everything in this report either way.
Book the walkthrough
Or just reply to the message this arrived in, or call or text me on 083 059 8065.
Dylan Fahy, All Day Solar Agency. I design websites and handle SEO for solar installers across Ireland. Everything above comes from your live site, your public reviews and search data from July 2026.